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How to Show Amazon Ratings on Your Website: Easy Guide

Show Amazon ratings on your website with ReviewsJet. Import reviews via the Chrome extension, publish them, and embed a widget.

Felix Amouzou
Show Amazon ratings on your website

Your Amazon ratings already tell a story about your product. Most shoppers never see that story on your own website, because those reviews live on Amazon while the sale you care about happens on your site.

ReviewsJet brings Amazon product reviews into your account with the Chrome extension, lets you publish the ones you want public, and shows them in a masonry wall or another widget. That path is different from connecting Google or Airbnb with a public URL. Be clear about that up front so you set up the right flow. Product detail sits on Amazon reviews.

Key takeaways

  • Showing Amazon ratings on your site moves marketplace proof next to your offer, pricing, and checkout.
  • Amazon reviews enter ReviewsJet through the Chrome extension while you are signed in, not through a paste-a-link connect flow.
  • After import, publish only the reviews you want live, then embed masonry or another layout.
  • Free includes 5 published reviews and 1 source. Professional and Advanced raise limits. Widgets stay unlimited. See pricing.
  • If you also sell on Etsy, the same extension idea applies on a different shop page: How to Embed Etsy Reviews on Your Website.

Why Amazon stars belong on your brand site

People who already know your Amazon listing may still land on your brand site, product page, or landing page. Without ratings there, they leave to hunt for proof, or they bounce.

Amazon stars also carry weight for shoppers who trust marketplace feedback more than a polished testimonials block. Putting a selection of those reviews on your site answers the same questions in context: Is this product real? Do buyers like it? What went wrong for people who did not?

You keep control. You choose which reviews are published. You pick a layout that matches your design. You are not stuck pasting screenshots that go stale the week after you ship an update.

Platforms you may already have

A brand that sells in more than one place often has:

  • Amazon product reviews (Chrome extension)
  • Etsy or AliExpress reviews (Chrome extension)
  • Google Business Profile or Trustpilot (connect with a URL)
  • Manual notes from wholesale buyers

ReviewsJet is the publish layer. Extension sources and connect sources land in the same library, then the same widgets.

How Amazon reviews get into ReviewsJet

Amazon is an extension source. Install the ReviewsJet Chrome extension, open the product’s reviews while signed in to Amazon, and pull reviews into your account.

That is not the same as Google, Yelp, TripAdvisor, Airbnb, or Trustpilot, where you paste a public page URL from Collect. Extension sources (Amazon, Etsy, AliExpress, TourRadar) need the browser path because those platforms are not fetched the same way.

ReviewsJet Collect screen showing the Amazon Chrome extension import flow

You need to be signed in where the extension asks you to work. You import from the product reviews view. You still decide what becomes public after the reviews land in your dashboard.

Bring Amazon reviews in, then publish

  1. Create or open your ReviewsJet account at app.reviewsjet.com.
  2. Install the ReviewsJet Chrome extension from the Chrome Web Store.
  3. Copy your Account ID from the ReviewsJet dashboard so the extension can link to your workspace.
  4. On Amazon, open the product’s full reviews list (use “See more reviews” when you need the longer list).
  5. Use the extension to select the product and import reviews. Repeat until you have the set you need.
  6. In ReviewsJet, review the imported items and publish only the ones you want on the website.

Publishing is the gate. Widgets show published reviews. An import sitting unpublished will not appear on your site.

Reviews library with imported Amazon product reviews ready to publish

Put the ratings on your site with masonry

Open Display and pick a layout that fits the page. Masonry is a strong fit for Amazon reviews that vary in length or include photos, because taller cards stack without forcing empty gaps. Grid is tidier when every card is short. Slider or popup works when you want proof nearby without owning the whole section.

Display page with the Masonry widget layout selected for Amazon reviews

Click Get the code and install for WordPress, Wix, Webflow, Squarespace, Pixpa, or HTML. On WordPress, most layouts use the plugin and a shortcode. Elsewhere, paste the embed. Then open the live page in a private window and confirm only published Amazon reviews show.

Widgets are unlimited on every plan. Free covers a small proof set. Professional raises published reviews and sources. Advanced is the fit when you need a large library and automatic sync for connect sources.

If your own product page still looks empty while Amazon looks trusted, install the extension, import from the product reviews page, publish a curated set, and embed a masonry widget. Start free at app.reviewsjet.com. More on the brand flow sits on Amazon reviews.

  • Amazon Reviews
  • Social Proof

Reading about it is the slow way.

Import the reviews your customers already left, choose the ones worth showing, and put them on your site. The free plan does not ask for a card.

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