Collect Reviews with Spin Wheel & Rewards

In today’s digital-first marketplace, customer reviews are critical for building trust, improving SEO rankings, and driving conversions. Yet, businesses often struggle to motivate customers to leave feedback. Enter gamified spin wheel rewards—a proven strategy to make review-collecting engaging, effortless, and mutually rewarding.
This step-by-step guide walks you through setting up a spin wheel incentive system using ReviewsJet, a powerful review management platform. By the end, you’ll know exactly how to turn passive customers into enthusiastic reviewers.
Why Gamified Spin Wheels Work for Collecting Reviews
- Higher Participation Rates Incentivized customers are 2x more likely to leave reviews (Source: Spiegel Research Center).
- Improved Review Quality Customers who feel rewarded often leave detailed, positive feedback.
- Brand Loyalty Boost Gamification creates memorable interactions, fostering long-term relationships.
- Competitive Edge Stand out from businesses using generic review requests.
Step-by-Step Tutorial: Collect Reviews with a Spin Wheel Using ReviewsJet
Step 1: Log In or Sign Up for ReviewsJet
If you have a Wix or Shopify website, you can create an account or log in to ReviewsJet using the links below:
If you have a Wix or Shopify website, you can create an account or log in to ReviewsJet using the links below:
If your website is built on a platform other than Wix or Shopify, you can log in or sign up directly at:
Step 2: Create or Customize Your Review Form
Navigate to the “Review Forms” page.
A default form is automatically generated, but you can create unlimited forms for different campaigns (e.g., product-specific feedback).
What’s a Review Form? A shareable link that directs customers to a branded, user-friendly review submission page.

Step 3: Customize Your Review Form
Click the “Edit” button on your chosen review form.
Personalize the form to align with your brand:
- Upload your logo.
- Adjust colors to match your brand palette.
- Edit text (e.g., “Share Your Experience & Spin to Win a Reward!”).
Pro Tip: Use concise, friendly language to reduce friction.

Step 4: Set Up Spin Wheel Rewards
Open the “Review Reward” section and enable rewards.
Configure Rules:
- Choose whether to reward customers for reviews with photos (higher credibility) or without photos (simpler submissions).
- Add incentive text (e.g., “Submit a Review with Photos & Spin to Win a Reward!”).
Customize the Spin Wheel:
- Select 1 of 4 pre-built color themes or customize your own.
- Add up to 5 rewards (default: 10%, 15%, and 20% discount codes). Ensure discount codes (e.g., DISCOUNT10) are active on your website. Balance high-value rewards with smaller incentives to manage costs.
Critical Note: Test discount codes beforehand to avoid redemption issues.

Step 5: Share Your Review Form
Test the Form: Click “View” to preview the form and spin wheel functionality.
Share via Multiple Channels:
- Email Upload customer lists (e.g., past orders) or integrate with tools like Mailchimp, Klaviyo, or SendGrid.
- Social Media & SMS Share directly to WhatsApp, X (Twitter), LinkedIn, or SMS.
- QR Code Download a QR code to display on receipts, packaging, or in-store.
Pro Tip: Use urgency in your messaging (e.g., “Spin Now—Your Reward Awaits!”).
Best Practices for Maximizing Reviews
- Promote Consistently Add review form links to post-purchase emails, invoices, and social bios.
- Leverage Analytics Use ReviewsJet’s dashboard to track submission rates and popular rewards.
- A/B Test Experiment with different reward values or spin wheel designs.
Real-World Results
- A fashion e-commerce brand increased photo reviews by 180% in 60 days using spin wheel rewards.
- A local café boosted its Google rating from 3.9 to 4.7 stars by incentivizing feedback.
FAQs
Q: Can I use this for offline reviews?
A: Yes! Share the QR code on printed materials like receipts or flyers.
Q: Can customers spin the wheel more than once?
A: No. ReviewsJet limits spins to one per customer to maintain fairness and prevent reward abuse.
Q: Is ReviewsJet compatible with Shopify/WooCommerce?
A: Yes. Integrate directly to auto-pull customer lists from e-commerce platforms.
Start Collecting More Reviews Today
Gamified spin wheels transform review collection from a chore into an exciting opportunity for customers to engage with your brand. With ReviewsJet, setup takes minutes, and the ROI—more reviews, happier customers, and better visibility—is undeniable.
Ready to supercharge your review strategy? Sign up for ReviewsJet and launch your spin wheel campaign today!